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Taylor Swift is clearly done with Beverly Hills. News has surfaced that the pop star has recently sold one of her homes there for $4 million, and just listed another one nearby.
Even stranger? These two homes—and her approach to selling them—couldn’t be more different. Let’s compare!
Taylor Swift’s hush-hush country house
Taylor Swift has sold this home.
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The first home that’s already off her plate is a country home through and through—seemingly evoking her Nashville roots. Built in 1941, the 2,800-square-foot home has a three-bedroom main house, along with a guesthouse and tennis court. Pretty sweet.
According to the Los Angeles Times, she’d bought this place seven years ago for $3.55 million, and has recently sold it to Nicolas Bijan Pakzad (son of the late designer Bijan Pakzad) for $4 million.
This deal was completed off-market, which means it was more of a quiet, hush-hush affair, without tons of open houses or media buzz.
The living room
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Taylor Swift’s all-out-there Mid-Century mansionThe home that Swift just listed is at a more modest price point comparatively: $2.95 million (she’d purchased this place six years ago for $1.775 million).
And on the outside, from the front doorstep at least—1908 North Beverly Drive—it looks nice enough, but certainly not flashy.
Taylor Swift’s home, currently for sale
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But don’t be fooled. Open those front doors, and you’re ushered into a Mid-Century Modern masterpiece—2,950 square feet with four bedrooms, a 1,000-bottle wine cellar, glass doors leading to a large deck, and swimming pool.
Taylor Swift’s Mid-Century Modern home
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Another big difference is that this time, Swift decided to officially list this home on the multiple listing service (MLS), using Drew Mandile and Dean Mandile of Sotheby’s International Realty as her agents. So, unlike her previous real estate deal, which happened in a much quieter fashion, this one’s all out there—and although the property’s only been listed four days, interest is already through the roof.
“We’ve received a couple hundred calls and emails so far,” says Drew.
And get this! They’re even planning an open house this Sunday from 2 to 5 p.m. That’s right, you can tour Taylor Swift’s house this Sunday. We’re almost tempted to head there ourselves!
Only doesn’t that mean Drew should brace himself for a deluge of looky-loos itching for a glimpse inside this megastar’s home—time-wasters who plan to eat the complimentary cookies, snap some Instagram pics, then bail with a good story to tell their friends?
Drew doesn’t think so. “This is her secondary home, not her primary residence,” he explains. In other words, it’s a place she might crash on occasion, but not stay for any lengthy period of time. But more importantly, “This is a sophisticated market,” he continues. “Most of the people in this price range are more interested in the house than who lived there. It’s the market, not the star.”
Well … we still think he’ll get slammed with Swifties this Sunday.
Taylor Swift cooked here … at least, on occasion.
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Why Taylor Swift used different sales tactics for these two homesReal estate experts generally agree that putting this second home on the open market makes perfect sense—while it might have been riskier for her privately sold country home. Only why? Most say it boils down to price.
“The first [country] home is a lot pricier than the second one, and therefore doing it off-market might be the easier way to find a buyer, since the next buyer would most likely be another celebrity,” points out Shane Lee, real estate analyst for RentHop. “For the second [Mid-Century] house, since the price is more reasonable, it could potentially attract more buyers if it is advertised through MLS.”
Let’s say, for argument’s sake, that Swift had put the pricier country home on the MLS. What’s the worst that could have happened? Since its $4 million price tag would have narrowed the buyer pool, it might have sat on the market … which is always trouble.
Taylor Swift’s swimming pool
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“If the higher-priced property sat on the market too long, it would just drive the price down,” explains Ralph DiBugnara, president of Home Qualified and VP at Residential Home Funding. “The smarter move is to keep it off market, so in the case it does not sell, you can always bring it to the market [later], and no one would be the wiser.”
There was another likely reason for the off-market sale. “[Swift] could have also been spending more time at that [country] property and did not want that home publicly listed if she was there,” points out Florida real estate agent Cara Ameer. “Most celebrity homes go on the market when they have already moved on, with little sign of the celebrity that lives in the home.”
So if you do plan to hit that open house this weekend, don’t get too excited with your “OMG, Taylor Swift sleeps here!” reveries.
The post Tour Taylor Swift’s Home This Sunday? Here’s Where to Go—and Why You Can appeared first on Real Estate News & Insights | realtor.com®.
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